Top 10 Ways to Survive a Social Media Nightmare

imagescakc7fr7Social media blunders happen all the time, but there are good and bad ways to deal with them. Josh Morgan, Vice President of Edelman Digital, and Lori Bertelli, Public Relations Manager of Augustine Ideas, shared some of the scarier sides of social media and how a little mistake can snowball into a nightmare.

These are their suggested steps you can take to help minimize the damage if you are faced with a social media nightmare:

1. Before you say anything on social media, take into account everyone who could be in your audience, not just the people you know for sure are in your audience. Remember, not everyone thinks exactly the same way you do.

2. Before you open up any type of social media forum, have a policy in place that lets people know that certain types of speech aren’t going to be tolerated and that the platform is being moderated.

3. If you find yourself getting emotionally involved in something online, take a step back. Don’t let commenters get you riled up as you could end up saying something that you regret.

4. Think about who is doing your social media postings. An intern may be comfortable using Facebook and Twitter, but are they the right person to be representing your brand online? It is easier to teach someone who knows your brand/business about social media than it is to teach someone who only knows social media about your company.

5. Set up multiple administrators on all social media accounts just in case you can’t get in touch with someone when you need to – or they leave the company.

6. Make it easy to do the right thing when you are setting up your policies.

7. Own a mistake and do it quickly. Don’t try to hide from it. It’s not going away.

8. Have a friend or an editor check things out. It might seem funny to you, but it may not be to everyone else.

9. Understand that you can’t control social media. Instead, be ready to react and take ownership when something does happen.

10. Don’t be insulting or come off as defensive. All it takes is one bad post to create a social media nightmare.

Top 10 Ways to Survive a Social Media Blunder

imagesCAKC7FR7Social media blunders happen all the time, but there are good and bad ways to deal with them. Josh Morgan, Vice President of Edelman Digital, and Lori Bertelli, Public Relations Manager of Augustine Ideas, shared some of the scarier sides of social media and how a little mistake can snowball into a nightmare.

Morgan and Bertelli clarify steps you can take to help minimize the damage if you are faced with a social media nightmare:

1. Before you say anything on social media, take into account everyone who could be in your audience, not just the people you know for sure are in your audience. Remember, not everyone thinks exactly the same way you do.
2. Before you open up any type of social media forum, have a policy in place that lets people know that certain types of speech aren’t going to be tolerated and that the platform is being moderated.
3. If you find yourself getting emotionally involved in something online, take a step back. Don’t let commenters get you riled up as you could end up saying something that you regret.
4. Think about who is doing your social media postings. An intern may be comfortable using Facebook and Twitter, but are they the right person to be representing your brand online? It is easier to teach someone who knows your brand/business about social media than it is to teach someone who only knows social media about your company.
5. Set up multiple administrators on all social media accounts just in case you can’t get in touch with someone when you need to – or they leave the company.
6. Make it easy to do the right thing when you are setting up your policies.
7. Own a mistake and do it quickly. Don’t try to hide from it. It’s not going away.
8. Have a friend or an editor check things out. It might seem funny to you, but it may not be to everyone else.
9. Understand that you can’t control social media. Instead, be ready to react and take ownership when something does happen.
10. Don’t be insulting or come off as defensive. All it takes is one bad post to create a social media nightmare.

10 job search non-negotiables

career-development-modelBecause the employment world has changed so much in the last five years, job seekers need to change their game, too.

There are no shortcuts and no compromises on using the right techniques at every step of the process. Although the list below may look like a list of choices, it is not. You MUST do them all. You can’t do some and miss on others. At least not if securing your next job faster is a priority.

1. Goal setting: Write down your job goal “script.” Be clear and specific about your desired job title and roles/responsibilities.

2. Tracking: Build a spreadsheet or other useful tool so you track every piece of data you collect during your job search.

3. Sourcing: Based on your goal in the first item above, list the resources you will use to find your next job. Don’t just rely on one. There are many.

4. Social media groundwork: Learn how to maximize social media by taking tutorials specific to job search techniques on LinkedIn, Facebook and Twitter.

5. Obsessive research: Spend hours – not minutes– on every job opportunity prior to applying. Use the Web to research the people, company, division and function for the position for which you are applying.

6. Networking precision: Prepare to make your face-to-face and online networking most effective by writing out your networking plan. Then practice asking for support during your job search.

7. Application preparation: Find one job within your goal description and prepare a practice cover letter and résumé. Proof it and ask someone for feedback.

8. Interview prep: (Do this far in advance, not the night before!) Prepare your best interview attire and fill your briefcase with document copies. Be ready with two alarm clocks. A couple of days before your interview, drive to the location to find parking and the exact entrance. On interview day, if you’re not in the lobby 30 minutes early, you’re late!

9. Phone interview excellence: Print hard copies of your notes and the job description, then organize them within arm’s reach. Don’t forget to write three bullet points for all of the most common interview questions. Choose a quiet place to take the call and be ready 30 minutes early.

10. Follow up after every interaction: This is the single sloppiest part of almost all job searches. Without a tracking tool and calendar reminders, most followup is terrible. Every contact you make requires impeccable follow up as a short-term courtesy and for long-term networking.

 

source:  http://www.bizjournals.com/jacksonville/news/news-wire/2013/08/15/10-job-search-non-negotiables.html?page=all